"Cat Food in China" Published

With the increasing cat population and the rise of internet retailing, more imported brands of cat food entered into China in 2014 due to the opportunities for profit. Although the giant Mars Foods (China) Co continued to lead the category, the imported brands which many of them were first introduced into China gained significant increase due to reliable quality. Although volume sales of such brands were much lower than those owned by Mars Foods (China) Co, their high unit prices led to current value growth of cat food. In addition, the ongoing strong performance of Mars Foods (China) Co further supported growth in 2014.

Competitive Landscape

The top three players Mars Foods (China) Co, Royal Canin Au Yu (Shanghai) Pet Food Co and Nestlé (China) accounted for the dominant share of cat food sales in China in 2014. Although domestic players such as Shanghai Bridge Petcare Co and Tianjin Ken-Canpo Animal Medicament Health Product Co performed strongly in 2014 and tried to narrow the gap to the three leading players, there was still a long way to go for these domestic players to overturn the lead of international companies. The top three companies accounted for a dominant share of sales of cat food, not only because of years of experience with widespread sales networks in the country, but also because they continued to focus on new product developments and on providing a wide product portfolio to meet the various changing demands of consumers. In addition, due to years of leading the category, they had strong reputations within cat food and were foremost in pet owners’ minds. As a result, the competitive landscape is set to see little change in 2015.

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Industry Prospects

With the average disposable incomes of the Chinese set to keep rising, consumers will continue spending more on their cats, and especially on premium cat food. In addition, the population of pet owners is set to continue to record stable growth in China. As a result, cat food will continue to record high growth over the forecast period with sales set to grow at a CAGR of 10% at constant 2015 prices, which is a little higher than growth registered over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in China market research report includes:

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