Market Report, "Dog Food in Peru", published

From: Fast Market Research, Inc.
Published: Mon Sep 14 2015

In 2014, Peru still ranked as the country with the lowest per capita consumption of dog food in volume terms in the Latin American region. The percentage of dogs fed with prepared food in 2014 reached 25% of the total population of dogs in the country, and for 2015 slight growth to 26% is expected. The remaining percentage of the dog population is fed with home-made leftovers and bones, mostly by low-income families. Some middle-income households combine packaged food with home-made leftovers, as they perceive that the latter can complement a dog’s nutrition requirements better.

Competitive Landscape

Rinti SA was still the leading player in dog food with a 36% value share in 2014, thanks to carrying leading brands within both economy and mid-priced dog food, such as Ricocan clásico and Ricocan Cordero y Cereales. Peruvians perceive Rinti SA as providing good-quality products at an affordable price, and appreciate the company’s wide portfolio, which meets the requirements of consumers with different budget restraints. Ricocan has an excellent distribution network which ensures its presence in leading channels for dog food. In second position in 2014 for the second year was Molitalia SA with a dog food value share of 18%. The third rank in dog food in 2014 was taken by Nestlé Perú SA with a value share of 16%.

Full Report Details at

Industry Prospects

Dog food is expected to register a strong performance over the forecast period, with a value CAGR of 9% at constant 2015 prices at only slightly higher prices. As the pet "humanisation" trend will continue to develop in Peru, dog owners will be more interested in purchasing dog food that provides a better range of benefits for their pets. Improvement in the purchasing power of locals, jointly with enhancement of the education of pet owners by the industry, professionals and also governmental initiatives, will increase the consumption of prepared pet food in the country and the concern of pet owners about the health of their pets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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