New Market Report: Cigars in China

Cigars, which in China are traditionally viewed as luxury products in Western culture, posted strong growth in 2014 of 17% in volume terms. Cigar smokers in China tend to be more affluent people due to the category’s significantly higher unit prices. Cigars are becoming increasingly prevalent among the Chinese business elite and the upper classes, who not only view them as a status symbol but also as a means to help them relax.

Competitive Landscape

Great Wall from China Tobacco Chuanyu Industry Corp continued to lead cigars in 2014 with a volume share of 52%, followed by the Wang Guan brand from China Tobacco Anhui Industry Corp with a 25% share and Mao Da from China Tobacco Hubei Industry Corp with less than 1%. Great Wall suffered a sharp decline in share in 2014, partly due to its economy positioning. With a focus on developing the premium segment in China, the Great Wall brand is expected to benefit from price optimisation so as to remain the leading domestic cigar brand.

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Industry Prospects

China is projected to become a leading market for cigar consumption over the forecast period, largely thanks to the growing purchasing power of business people, improving brand awareness and support from the government. According to the 2014 report on the Chinese economy by the National Bureau of Statistics of China, urban retail sales of consumer goods increased by 11.8% and rural consumer goods by 12.9%. Overall, retail sales growth reached 12.2%. It is believed that a growing number of Chinese consumers can afford to purchase cigars. However, the volume growth of international premium cigar brands is projected to remain stable due to import limits from the STMA.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigars in China?

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