Healthcare IT Market in Turkey 2015-2019 - New Market Report

Turkey is exhibiting a healthy economy, driven by government incentive programs and initiatives supporting public-private partnerships. These programs and initiatives have been key in sustaining growth in Turkey and supporting a better economic environment compared to the rest of the EU. Turkey's GDP expanded by 2.9% in 2014, slightly lower than the government's goal of 3.3%.

Though the country's economy has shown better growth compared to other market competitors and developed economies such as the US and Japan, it has been affected negatively by the conflicts in Iraq and Syria and the fall in export demand from the EU.

This is expected to create opportunities in the Turkish healthcare industry for technology vendors that can show their capabilities for reducing OPEX for healthcare institutions and healthcare providers with the help of IT solutions. In addition, the growing aging population in Turkey also fuels the need for better healthcare expansion plans in order to meet future requirements. Of Turkey's current population, less than 10% are over 65 years old, and the country ranked 91st in the 2012 global ranking of countries with the highest proportion of elderly citizens. As aging is directly associated with the increased incidence of chronic diseases, healthcare services will soon be high in demand. IT is thus expected to become a priority area of investment for the healthcare industry in Turkey.

Technavio's analysts forecast the healthcare IT market in Turkey to grow at a CAGR of 10.18% during 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "The increased adoption of mobile devices such as smartphones and tablets, as well as increased Internet penetration, is changing the way healthcare services are managed. This has led to improved quality of patient care and lower costs."

According to the report,Turkey initiated the Healthcare Transformation Programme in 2003 and implemented it in 2004. Studies have revealed that the program has met its health-related millennium development goals ahead of the 2015 deadline. The country is increasingly being recognized for its healthcare reform as an effective practice to be followed by many developed and developing countries.

Further, the report states that Lack of understanding among healthcare providers in Turkey about the technological benefits of IT systems hinders their adoption. This is amplified by healthcare providers' inexperience with using healthcare digital applications and EHR databases in hospitals.

The key players in the Healthcare IT Market in Turkey are AKGUN, CGM, Fonet, GE Healthcare, Hewlett-Packard Co. (HP), IBM Corp., Kardelen Yazilim, Siemens Healthcare, and Sisoft while other prominent vendors include Bilmed, Elsevier Clinical Solutions, Huawei, MediSys, Oracle, Ordinatrum, Orion Health, Panates, Probel, Wolters Kluwer, and YONSIS.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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