"Sanitary Protection in Ukraine" now available at Fast Market Research

As the disposable incomes and purchasing power of most Ukrainian consumers were in decline in 2014, sanitary protection saw negative value and volume growth during the year. The negative tendency of volume sales continued from the previous three years while the negative value growth was the direct result of changing consumer habits as Ukrainians started to trade down, with saving money the most important trend during the economic recession.

Competitive Landscape

Procter & Gamble led sanitary protection in Ukraine in 2014 with a value share of 47% through its popular brands Always, Naturella, Discret and Tampax, all of which can be considered leading names in sanitary protection. The leading manufacturer in the category was followed by Bella-Trade with a retail value share of 18%. This company is well-known for its successful Bella brand. The third most successful company within sanitary protection in 2014 was SCA Hygiene, which held a 9% value share through the Libresse brand.

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Industry Prospects

Volume growth is expected to remain negative in sanitary production throughout the forecast period as many people in the country have already started to trade down to cheaper sanitary protection products and this trend is set to remain in effect for at least the first half of the forecast period. These changing consumer habits are set to having a stronger impact mainly on value sales in the category as per capita volume sales are expected to increase only marginally because of the maturity of the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sanitary Protection in Ukraine?
* What are the major brands in Ukraine?
* What are the key new product launches in the sanitary protection market?

Reasons to Get this Report

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