"Toilet Care in Belarus" now available at Fast Market Research

Toilet care development in Belarus continues, being driven by the rising consumer awareness of products in this category. However, not all consumers in Belarus consider toilet care essential. Mainly young to middle-age urban consumers are attaching higher importance to the appearance and cleanliness of their homes and are paying more attention to disinfectants, a pleasant fragrance and the removal of limescale from toilet bowls. These consumers, when purchasing toilet care products, pay attention primarily to efficiency and the length of protection from germs. Apart from bactericidal properties, they focus on product fragrance and how long a scent will last after application. But, due to the non-essential nature of toilet care, the category is far from reaching saturation point.

Competitive Landscape

The leading company in toilet care in 2014 is Johnson & Son with its brand Toilet Duck, with a 15% share of value sales. The second leader is Unilever with its Domestos brand with a 14% value share. These two companies are leaders in innovation and historically have the most recognisable brands on the market.

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Industry Prospects

Toilet care is expected to see value sales rise at a CAGR of 21% at constant 2014 prices, with sales being driven by the growing consumer awareness of toilet hygiene. Toilet care is expected to remain a prospective area with high growth potential in the distant future, when products will become essential for the majority of consumers. The consumer base for toilet care products is expected to grow, with more and more consumers set to use toilet liquids at least once every two weeks. This is why manufacturers will have to continue educating consumers via advertising and encouraging clients to use toilet care products to a greater extent.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Belarus market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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