Report Published: "Rtds/High-Strength Premixes in Singapore"

From: Fast Market Research, Inc.
Published: Wed Sep 16 2015

RTDs/high-strength premixes recorded marginal total volume growth, generating 343,000 litres in 2014. It faced strong competitions from other alcoholic drink, which led to flat growth in 2014. It is difficult for RTDs/high-strength premixes to find a position to present in clubs or bars, since many consumers would rather choose other products such as cider/perry or flavoured lager but not RTDs/high-strength premixes when drinking on-trade.

Competitive Landscape

Bacardi-Martini Singapore led the category with 64% total volume share to generate 218,000 litres in 2014. Mainly contributed by Bacardi Breezer, different flavours with various colours attract consumers to purchase the drink for a party or social event to create an energetic and young atmosphere.

Industry Prospects

RTDs/high-strength premixes recorded slow growth in 2014. RTDs/high-strength premixes mainly targets young consumers who are new to social drinking. Such a niche target limited the performance over the review period. On the other hand, the intense competition from other alcoholic drinks such as beer and spirits also negatively affected the performance of RTDs/high-strength premixes.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Singapore?
* What are the major brands in Singapore?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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