Market Report, "Smoking Tobacco in Iran", published

The traditional Iranian water pipe known as the ghalioun has long enjoyed a high level of popularity in the country, dating back centuries to the time of the Safavid dynasty and the Ghajar Empire. Initially, plain tobacco leaves were used in the ghalioun. Traditionally, people soaked the leaves in various oils and essences in order to prepare them for smoking. Various flavoured types of special water pipe tobacco, such as mint, orange and peach, which recently became available, were more popular than plain types.

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Competitive Landscape

Milad Distribution Co, the national brand owner of Al Nakhla, remained the leader in smoking tobacco with a 40% volume share in 2014. Al Nakhla is a very well-known brand recognised for its quality in moassal tobacco. The product, which is imported from Egypt, was distributed across the country and was present in both traditional cafés and homes. It was offered in a wide range of variants, in different flavours (orange, peach, two apple and mint) and this diversity had a very positive impact on its sales in Iran.

Industry Prospects

Despite the concerted efforts of the Ministry of Health and Medical Education (MOHME) to limit and ban water pipes in Iran, growth in sales of smoking tobacco is expected over the forecast period. However, the 8% volume CAGR predicted for the forecast period will be much lower than the review CAGR of 21%. This is mainly because the category is reaching maturity and the widespread campaigns communicating the negative effect of pipe tobacco on health will also hamper growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Iran market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Smoking Tobacco in Iran?
* What are the major brands in Iran?

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