New Market Report: Dishwashers in Australia

Current value sales of Australian dishwashers grew by 3% in 2014 in both value and volume terms, marginally slower than the review period CAGRs. Previously the category was driven by increasing the penetration of dishwashers, which reached 50% in 2014, but it is the replacement market that is increasingly the main driver of growth.

Competitive Landscape

Consumers also tend to purchase a dishwasher later in life, when their careers are established, and they are more affluent. Dishwashers has also traditionally been predominately purchased by middle class households, who can afford premium brands. Such a preference for premium brands was reinforced towards the end of the review period by the growing demand for dishwashers that are water and energy efficient. Bosch has been the primary beneficiary of this growing preference for premium brands, having attained leadership in 2011, and holding 23% retail volume share in 2014, largely due to its reputation as both an energy efficient and water efficient brand.

Full Report Details at
- http://www.fastmr.com/prod/1044870_dishwashers_australia.aspx?afid=301

Industry Prospects

The solid growth that characterised dishwashers in Australia over the decade pre-2014 is likely to subside over the forecast period as the category becomes increasingly saturated and moves from consumers purchasing their first dishwasher to the steady growth of a replacement product. Volume is expected to grow by a CAGR of 3% over the forecast period, slowing particularly towards the end, compared to a 4% average over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashers in Australia?
* What are the major brands in Australia?
* How has this high unit price, low global penetration category been affected by recessionary pressure?
* Is there a trend to slimline machines in Australia?

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