Market Report, "Microwaves in Thailand", published

From: Fast Market Research, Inc.
Published: Fri Sep 18 2015

There was greater demand for microwaves by consumers in 2014, which continued its increasing trend each year from the middle of the review period. Thais now live fast lifestyles and do not always have time to prepare a meal. Microwaves can fit consumers’ needs and help consumers to reduce the time of preparing a meal and making coffee.

Competitive Landscape

Thai Samsung Electronics Co Ltd led microwaves with 38% volume share in 2014. The company focuses on simple design with Thai font in a function menu. The company also covers all product price segments in microwaves. However, a curved design on a mirror over the opener is still attractive to customers in Thailand. The company has strong channel distribution in both independent retailers and chain stores such as Power Buy and Power Mall. Moreover, Samsung emphasises technology that radiates evenly inside of the microwaves as its selling point. The company gained share each year of the review period.

Full Report Details at

Industry Prospects

Over the forecast period, microwaves is set to rise by a 7% retail volume CAGR. However, there is growing demand for microwaves due to continued development in Thailand of condominiums which will cater to people living busy lifestyles. Standard microwaves meet this consumer group’s needs. However, combination microwaves will continue to grow in popularity amongst families who like to have fun with cooking using this appliance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Thailand?
* What are the major brands in Thailand?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

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