Newly released market study: Vietnam Beer Market Insights Report 2015

From: Fast Market Research, Inc.
Published: Fri Sep 18 2015

An improving economy has seen beer rise, with a large rise in beer clubs. As the economy improves people's spending power increases meaning that premium and superpremium beers have increased. Domestically brewed beer has grown at a strong rate due to their popularity. The mainstream channel has been broadly stable in terms of its share.

Key Findings

* Beer market continued to retain buoyancy
* Premium and superpremium segments saw increased consumer penetration
* Local brands enjoyed good growth
* The market continued to be dominated by three major players

Report Synopsis
Canadean's Vietnam Beer Market Insights 2015 Report provides a complete overview of the Vietnam beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

* 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
* Value by distribution channel 2010-2014, with 2015 forecasts
* 2013-2015 selected on- / off-premise retail prices
* Details of key beer new product launches in 2014 by company
* Overview of the competitive landscape in the beer market, with analysis of key company performance
* Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
* Data is also available in excel format

Full Report Details at

Reasons to Get this Report

* Gain an in-depth understanding of the dynamics and structure of the Vietnam beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
* Evaluate the current emerging trends and future growth opportunities in the Vietnam beer market to support your brand development and marketing initiatives
* Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
* Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
* Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
* Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Vietnam beer market
* View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Companies Mentioned in this Report: Hai Phong Brewery, Hanoi Brewery (Hanoi Beer Corporation: Habeco), Hue Brewery, SABMiller Vietnam, Saigon Brewery (Saigon Beer, Alcoholic and Beverage Corporation: Sabeco), San Miguel Brewery, South East Asia Brewery, Tan Hiep Phat Brewery, Thanh Hoa Brewery, Vietnam Brewery, Sapporo Vietnam Ltd

About Fast Market Research

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You may also be interested in these related reports:

- China Beer Market Insights Report 2015
- Slovak Republic Beer Market Insights Report 2015
- India Beer Market Insights Report 2015
- Costa Rica Beer Market Insights Report 2015
- France Beer Market Insights Report 2015

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

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