Newly released market study: Fast Food in Colombia

In 2014, fast food had a good performance, with a sales expansion of 10% in current terms, higher than the average for foodservice (6%). This was driven by rising incomes in the middle-income segment, retail expansion, busier lifestyles and a wide portfolio of options. During 2014, the Colombian economy grew by 4.6% in real terms, allowing the consolidation of middle-class purchasing power and a decline in poverty rate, increasing the consumer base. Transactions also rose, by 5%.

Competitive Landscape

The most important change in 2014 in the competitive environment was when Subway became the chain with the largest number of outlets (254), although it remained fourth in sales terms. Its strong performance was due to the positioning of the brand across a wide consumer base, which appreciates the personalisation of the sandwich range and the affordable prices, with products such as the Baratisimo sandwich, which is one of the cheapest options in fast food. This enabled Subway to penetrate the middle and low-middle income segments as a regular purchase, rather than a very occasional treat, as is the case with most other chains. Subway has a franchise model with many owners, which has allowed for rapid expansion across the country, and the chain saw the highest current sales growth in 2014, of 69%. The chain is very active in launches, for example with BBQ pork, launched in October 2014, and has adapted to the health and wellness trend with an offer of salads.

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Industry Prospects

Fast food will continue expanding over the forecast period in terms of sales, transactions and outlets, due to increasing purchasing power, busier lifestyles and a wider portfolio of options. Over the forecast period, the Colombian economy will continue expanding – although at a more moderate rate than observed during the review period, due to the end of the commodities boom – which will lead to rising disposable incomes and increased leisure spending, which for many consumers will mean more spending on fast food. New formats, such as Asian food, will continue gaining visibility, which will satisfy consumers’ looking for different options.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Colombia market research report includes:

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