New Market Research Report: Home and Garden Products Retailing in Germany

Sales of home and garden products accounted for 13.4% of the total retail sales in 2014. Germany is the largest home and garden market in Europe and the sales in the sector are projected to grow at a CAGR of 3% during 2014-2019. Increasing consumer interest in gardening as a leisure activity and sustained demand for home improvement products is set to drive future sales in the sector. Sale through online channel has been gaining momentum over the past few years and the trend is expected to continue through 2019, with the sales through the channel expected to grow at a CAGR of 15.3% during the analysis period.

Key Findings

* Germany is the largest home and garden market in Europe and sales in the sector accounted for 13.4% of the overall retail sales in 2014.
* A strong preference for home furnishing and eco-friendly products helps retailers to identify new dimensions to increase their sales.
* Growing aging population and single households in Germany open new opportunities for retailers
* Home improvement is the largest segment and contributed 57.9% towards the home and garden products category group in 2014

Full Report Details at
- http://www.fastmr.com/prod/1040103_home_garden_products.aspx?afid=301

Synopsis
"Home and Garden Products Retailing in Germany - Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

* A thorough analysis of consumer trends changing economic and population factors
* Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2009 to 2019
* Sales of home and garden products through the following channels from 2009 to 2019: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations
* An overview of key home and garden products retailers operating across Germany and their presence across distribution channels

Reasons to Get this Report

* Gain a comprehensive knowledge on home and garden products sector in the German retail market and develop a competitive advantage from the start of your supply chain
* Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit
* Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

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