Market Report, "Argentina Consumer Electronics Report Q4 2015", published

A stronger economic outlook for 2015 from our Country Risk team for Argentina, including slower peso depreciation, resulted in an upgrade to the consumer electronics devices spendi ng outlook for 2015 in the Q4 15 update. However, we expect the market to again be disrupted by significant peso depreciation against the US dollar in 2016, which will have the most severe impact on the PC and AV segments, extending the run of handset spending outperformance. W e believe the outlook for Argentina is stronger over the medium term , particularly from 2017- 2019 . Areas of growth we identify include smartphones, tablets, hybrid notebooks and s mart TVs . H owever, we highlight there is considerable downside risk with Argentina vulnerable to external shocks should the global economic climate become more hostile .

Headline Expenditure Projections

Computer Hardware Sales: USD2.03bn in 2014 to USD1.99bn in 2015, a decrease of 1.4%. After a sharp contraction in demand in 2014 as a result of peso devaluation, we expect the PC market to exhibit stronger performance in 2015, but remain constrained by peso depreciation.

Full Report Details at
- http://www.fastmr.com/prod/1038207_argentina_consumer.aspx?afid=301

AV Sales : USD2.32bn in 2014 to USD2.19bn in 2015, a contraction of 5.6%. AV sales are expected to underperform in 2015 as a result of negative impact of peso depreciation being exacerbated by the fact TV set demand was brought forward to 2014 by the FIFA World Cup.

Handset Sales : USD2.24bn in 2014 to USD2.44bn in 2015, an increase of 9.1%. Outlook for slower depreciation should increase affordability of smartphones among Argentine consumers, resulting in substitution for more expensive models.

The Argentina Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Argentina.

BMI Research's Argentina Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Argentina.

Key Benefits

* Benchmark BMI's independent consumer electronics industry forecasts for Argentina to test other views - a key input for successful budgeting and strategic business planning in the Argentinian consumer electronics market.
* Target business opportunities and risks in Argentina

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