New market study, "Fast Food in Japan", has been published

In 2014, fast food recorded 5% growth in value terms to reach ¥4,662.8billion. The strong growth was largely attributable to convenience fast food which accounted for 65% of total fast food in value terms. In 2014, sales of convenience fast food increased by 9% in value terms, whilst the number of outlets grew by 5%. The rapid expansion of outlet networks is a key driver of the strong growth, with the number of convenience stores totalling 66,766 across Japan. Furthermore, major convenience stores continued to introduce new products, thanks to which they took further share from other specialist foodservice players.

Competitive Landscape

7-Eleven Japan maintained its leading position in 2014 with a 33% value share within fast food. 7-Eleven Japan has for years been the leading convenience store chain, the number of outlets of which reached 17,919 in 2014. In 2014 in particular, the company shifted its focus to target female and elderly consumers who are typically not the main users of convenience stores. The accumulated sales of the successful freshly-brewed Seven Café in its foodservice offer, reached 700 million cups by the end of 2014. In an attempt to further diversify its menu offerings, 7-Eleven Japan launched fresh doughnuts in October 2014 at a limited number of outlets which were held in a special heated case. The company aims to expand the product offer to all of its outlets within 2015 with a sales target of 600 million doughnuts per year. Many consumers purchase doughnuts alongside their fresh-brewed coffee, a popular habit among various consumer groups, such as office workers and senior consumers.

Full Report Details at
- http://www.fastmr.com/prod/1036383_fast_food_japan.aspx?afid=301

Industry Prospects

Over the forecast period, fast food in Japan is set to maintain a positive performance, at a value CAGR of 2% at constant 2014 prices to reach ¥5,019.4billion in 2019. The growth is projected to be led by convenience stores fast food, which is expected to grow at a CAGR of 3%. 7-Eleven will likely take the lead within convenience fast food with the wide range of foodservice on offer and its ability to develop new products. On the other hand, it is likely that other convenience store players will also enhance their product offers within foodservice. In particular, it is likely that one area of focus will be items to go with fresh-brewed coffee, which many major convenience store companies offer. At present, fresh-brewed coffee offered at convenience stores are particularly popular amongst men, especially in the morning and during the day. Whilst many purchase bread and sandwiches to go with the coffee, convenience stores may aim to take in more demand from female and senior consumers via the sale of doughnuts and other sweets.

Report Overview

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Fast Food in Turkey
- Fast Food in France
- Fast Food in Egypt
- Fast Food in Ukraine
- Fast Food in Russia