The two chained operators in the United Arab Emirates, IKEA and Vapiano are increasingly successful. While IKEA enjoys strong popularity as a retail outlet, its restaurant is increasingly successful as well and is seen as a value for money option among an increasing number of consumers. IKEA was also able to increase the portfolio of its restaurant by introducing a theme night in 2013 with country-specific menus, thereby reaching out to different consumer groups and receiving positive media feedback.
Competitive Landscape
Horizon Hospitality LLC retained its leading position, accounting for 70% of value sales in 2014, as it represents Vapiano, which has three outlets in the United Arab Emirates. Vapiano features higher unit prices than its only competitor within the chained category: IKEA.
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Industry Prospects
Growth is expected to remain limited over the forecast period, and will depend on the performance of Vapiano and IKEA, the only chained brands present in this category. However, IKEA sales are set to remain limited, as the opening of a restaurant is connected to the opening of a new IKEA retail store.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Self-Service Cafeterias industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Self-Service Cafeterias industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Self-Service Cafeterias in United Arab Emirates market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Self-Service Cafeterias in United Arab Emirates?
* What are the major brands in United Arab Emirates?
* Are there any new developments in terms of the food and drink offering in self-service cafeterias in United Arab Emirates?
* What is the average spend per transaction for self-service cafeterias and how does this compare to other foodservice formats i.e. fast food, full-service restaurants?
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Market Report, "Self-Service Cafeterias in the United Arab Emirates", published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001