New Market Research Report: Travel and Tourism in New Zealand to 2019

From: Fast Market Research, Inc.
Published: Fri Sep 25 2015

The New Zealand inbound tourism market has registered strong growth over the last few years, and this trend is expected to continue, driven by Tourism New Zealand's promotional efforts. China has been a key target market for Tourism New Zealand and it has now shifted its focus from volume to value. New Zealand aims to attract high value Chinese travelers who travel more widely, stay for longer, and spend more money. Conversely, the number of domestic trips totaled 16.8 million in 2014, recording hardly any growth during the historic period. This is largely due to the growing preference of New Zealanders for outbound trips due to the stronger New Zealand dollar, which increased the affordability of international trips.

Key Findings

* Outbound tourism grew at a faster pace compared to domestic tourism during the historic period (2009-2014) as New Zealanders were attracted to overseas trips due to the stronger New Zealand currency. An aging population with time and money to spend is expected to make more international and domestic trips over the coming years. Domestic trips will increase from 16.8 million in 2014 to 18.6 million by 2019, while outbound trips will grow from 2.3 million to 2.7 million
* Inbound trips are projected to grow from 2.8 million in 2014 to 3.6 million by 2019, driven by Tourism New Zealand's (TNZ) focus on emerging markets such as China, Indonesia, India, and Latin America. China has been New Zealand's second largest source market since 2012 and visitors are projected to nearly double over the forecast period (2015-2019). TNZ aims to attract more high value Chinese travelers and has launched an initiative, The China Toolkit (, to help tourism businesses understand and deliver experiences that Chinese tourists value and enjoy
* Keeping in view that China is a key outbound and inbound market for New Zealand, Air New Zealand and Air China revealed plans to form an alliance, which, if approved, means the Chinese flagship carrier will commence daily direct flights between Auckland and Beijing from December 2015. By connecting the capitals, the deal provides business travelers and tourists with improved air connectivity
* The supply side has been relatively stable over the last few years while demand has increased, resulting in increased occupancy rates and higher tariffs in areas such as Auckland, Queenstown, Wellington, and Rotorua. According to research by Jones Lang LaSalle (JLL) in 2014, to meet the growing demand, new hotels are being planned (16 projects are being speculated with a total of 2,900 rooms). New brands such as Four Seasons and Ritz Carlton are likely to enter New Zealand in the luxury and upscale market

Full Report Details at


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