"100% Home Delivery/Takeaway in Romania" Published

100% home delivery/takeaway was one category which was not influenced so much by the economic and political shocks, showing increasing value sales in previous years of the review period of 6% to 12%. Although independent players dominated in terms of outlet numbers, bigger sales were registered by chained brands because of their strong marketing. The new, more stable business environment might be the start of a new development stage for this category, with new outlets and even new brands.

Competitive Landscape

With eight of the nine network’s outlets in Bucharest, continuous new product developments and strong marketing focused on advertising and promotions, special offers and temporary campaigns, Pizza Hut Express managed to rank first in 2014 in 100% home delivery/takeaway. American Restaurant System SA, the master franchisor for Pizza Hut Express in Romania, was the category’s strongest performer, accounting for 20% of total sales and 18% share of total transactions in 2014, with no new outlets opened. After many years of domination, Jerry’s Pizza ranked second in 2014, with 19% share of total sales and 17% share of total transactions with the same number of outlets.

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Industry Prospects

For the forecast period pizza 100% home delivery/takeaway is expected to continue to lead the sales in the category with approximately the same share as in 2014. This is also due to the low number of new other formats which entered the market in previous years and are positioned more as niche businesses, such as Jamaican food home delivery. The development strategies for most businesses in Romania see home delivery as an additional channel to reach customers, which is the case for full-service restaurants, and not as the core business. 100% takeaway as the main activity is expected to see only a moderate progress on the local market in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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