Market Report, "Away-From-Home Tissue and Hygiene in Ukraine", published

From: Fast Market Research, Inc.
Published: Fri Sep 25 2015

It is a simple fact that demand for AFH tissue and hygiene products is heavily dependent on overall economic activity. In 2014, the Ukrainian economy exhibited signs of a very deep recession and, as a result of this, many Ukrainians were less than entirely confident about their economic futures, the effect of this on their personal lives and the general economic situation in country. In addition, the drastic devaluation of the hryvnia against US dollar by more than 100% led to a drastic decline in demand for consumer foodservice, while the country’s travel and tourism industry suffered due to the falling popularity of Ukraine as a foreign tourist destination and lower levels of domestic travel, including both leisure travel and businesses travel as many companies cut their operational costs. All of this compromised demand for AFH tissue and hygiene through horeca channels. In addition, reductions in business expenditure, especially on support offices, also resulted in lower demand for AFH tissue and hygiene products through business channels.

Full Report Details at

Competitive Landscape

Kyivsky Kartonno-Paperovy Kombinat continued to lead AFH tissue and hygiene in Ukraine in 2014. The company’s success can be attributed to a large extent to the strong performance of its well-established brands in AFH toilet paper. Its brands are widely available across Ukraine as wholesalers and distributors appreciate the combination of attractive products and competitive prices offered by the company. Other significant players within AFH tissue and hygiene in Ukraine include SCA Hygiene, VGP and Kimberly-Clark.

Industry Prospects

AFH tissue and hygiene is expected to record a stable and positive performance over the forecast period, which to a large extent will be derived from the development of the distribution channels which make the most prominent contributions to the development of AFH tissue and hygiene, business/industry and horeca. A slow trend towards higher-quality products can be expected during the forecast period, although dramatic changes are not expected as a lot of businesses are expected to remain cautious about their spending amidst the very difficult economic situation in Ukraine. Furthermore, at the end of 2014, the Ukrainian Government launched its Programme for 2015. Based on the provisions of the Programme, there will be no free medicines offered in Ukraine any longer and, as a result, there will be significant changes in the distribution of AFH tissue and hygiene products through the hospitals/healthcare channel over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Ukraine with research from Euromonitor's team of in-country analysts.

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