Singapore has one of the weaker growth outlooks in the Asia Pacific region as a result of the maturity of the market, which is evident in the high penetration of desktops, notebooks, digital cameras and flat-screen TVs, as well as for new device categories such as smartphones and tablets . This mean s the Singapore market has passed through the period of strongest growth associated with rapidly rising penetration . There is upside potential if wearable computing devices prove mass market appeal in Singapore, or if uptake of u ltra-HD TV sets exceeds our expectation for it to be a high-income niche product. Despite limited growth prospects, it is relevant to highlight the fact the market will continue to be lucrative for vendors, with high levels of spending per capita a feature of the market due to high incomes, a strong economic outlook, consumer demand for the latest devices and short replacement cycles.
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Headline Expenditure Projections
Computer Hardware Sales: USD2.04bn in 2014 to USD1.92bn in 2015, -5.7% in US dollar terms. Depreciation against the US dollar will exacerbate existing trends of tablet and desktop volume declines to result in contraction in market value in 2015.
AV Sales: USD748mn in 2014 to USD735mn in 2015, -1.7% in US dollar terms. The TV market is mature and price erosion will drag on value growth, but we expect the digital camera market will begin to stabilise from 2015, allowing for a slower rate of contraction than in 2014.
Handset Sales: USD839mn in 2014 to USD841mn in 2015, +0.2% in US dollar terms. We believe the handset market has reached a plateau with smartphone penetration of 75% at YE2014 and growth will underperform the majority of the Asia Pacific region 2015-2019.
The Singapore Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Singapore.
BMI Research's Singapore Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Singapore.
Key Benefits
* Benchmark BMI's independent consumer electronics industry forecasts for Singapore
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Report Published: "Singapore Consumer Electronics Report Q4 2015"
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001