New Study: Smoking Tobacco in Georgia

From: Fast Market Research, Inc.
Published: Mon Sep 28 2015

The tradition of smoking tobacco in Georgia is very low compared to ready-to-use tobacco products. Compared to Western countries, where RYO tobacco is considered a cheaper and "healthier" alternative to cigarettes, the price of one rolled cigarette in Georgia is more than double that for a regular, packaged one. Also, rolling your own tobacco is not considered trendy. Pipe tobacco has a wider audience, including non-smoking consumers. Pipe tobacco is mainly consumed through hookah (shisha) on special occasions. High prices and low physical availability of smoking tobacco hamper category growth, as the product is not readily available in regular stores.

Competitive Landscape

During 2014 smoking tobacco was led by British American Tobacco holding a 36% share of total retail volume sales. The company has operated in Georgia over many years and is present with the Samson and Captain Black brands. British American Tobacco is stronger in RYO tobacco in which it held a higher 46% volume share. Mac Baren Tobacco with a 28% volume share was the second leading player. The company offers two brands - Mac Baren and Original Choice - both of which benefit from good recognition among Georgian consumers. Due to its affordable prices Johann Wilhelm Von Eicken ranked in third position with a 13% volume share. The company offers RYO tobacco in three flavours - peach, vanilla and cherry - within the low price segment.

Full Report Details at

Industry Prospects

Smoking tobacco will continue to attract only a small consumer base. Due to the high price and low product awareness, no significant growth for the forecast period is expected. However, competition is anticipated to strengthen, forcing companies to reduce their prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

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You may also be interested in these related reports:

- Smoking Tobacco in Belgium
- Smoking Tobacco in Germany
- Smoking Tobacco in the US
- Smoking Tobacco in Switzerland
- Smoking Tobacco in Netherlands

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