Other Pet Food in Austria - New Market Study Published

In 2015, other pet food will remain heavily affected by the trends in pet keeping in Austria that were seen during the review period. It will benefit from growing populations in fish, small mammals and reptiles, but suffer under a continuing decline in pet birds. Small mammals are very popular with young families as they are relatively cheap, require no licenses and need only relatively small spaces. Reptiles and ornamental fish are benefiting from the trend towards more exotic pets in Austria. In some households, aquariums or terrariums are major parts of the interior decoration. Birds, on the other side, need more care, can make a lot of noise and also quite a mess, which is why their cages need to be cleaned very regularly.

Competitive Landscape

Given the rather small shelf space dedicated to other pet food, leading grocery retailers and pet superstores have increasingly focused on offering private label products in small mammal/reptile food, fish food and bird food, leading to a particularly high share of private label options in overall other pet food. These products are usually positioned in the budget ranges as owners of other pets are typically more price-sensitive because of their often less close relationships with their pets.

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Industry Prospects

The trends which played a key role in determining the situation in other pet food in Austria over the review period are also expected to continue making an impact during the forecast period. Demand in other pet food will remain closely linked to the development of the pet population which in turn depends on the economic situation of consumers. At the same time, trends towards premiumisation and higher quality will remain much slower in other pet food than in cat and dog food and will very likely lead to only very limited value growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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