"Small Cooking Appliances in Thailand" Published

Small cooking appliances recorded 5% retail volume growth in 2014 which was one percentage point higher than 2013. The trend for this growth rate came from the changing lifestyles of people living mostly in the city areas. They live rapid lifestyles and have little time to take care of themselves so they have to depend on equipment and other factors to provide comfort and convenience.

Competitive Landscape

Sharp Thai City under the Sharp brand led small cooking appliances in 2014 with 27% volume share and 1.6 million units. The largest amount of sales came from rice cookers with a longstanding reputation. The company has built great brand awareness amongst local consumers. Therefore, customers tied in with brand loyalty. Whenever most Thai customers think of rice cookers, Sharp is top of mind. The company provides other products under small cooking appliances as well as other appliances with various designs and different models targeting all levels of customers with affordable to high-end price.

Full Report Details at
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Industry Prospects

Small cooking appliances is predicted to record a retail volume CAGR of 3% over the forecast period, which will be lower than the review period average due to the penetration of products using new technology and innovation and new products suitable with customers’ lifestyles. Most products will be smaller with the ideas of saving installation process and space. While volume growth will slow down, value growth will unlikely follow because unit prices are expected to increase with better product technology and design.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Cooking Appliances in Thailand?
* What are the major brands in Thailand?
* What is the percentage share for hard and soft coffee pod machines?

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