Newly released market study: Away-From-Home Tissue and Hygiene in Ireland

Whilst the Irish economy is slowly beginning its climb out of recession, public spending is not expected to increase any time soon. The Irish government upset a large number of Irish citizens when it released a letter to home care nurses stating that the volume of incontinence products covered on the medical card was to be restricted to three per day for elderly patients. This caused outrage, and eventually the withdrawal of the statement and intention. This alone indicates the government’s position when it comes to cutting costs, and AFH products are clearly not a priority.

Industry Prospects

AFH tissue and hygiene is expected to remain static in the forecast period in volume terms. Whilst growth is anticipated, it is not significant enough to impact the channel during this time period, but may well improve beyond it. The government’s continuation of the 9% VAT rate on tourism, which extends to foodservice, will give enough relief for struggling businesses to continue to hold their heads above water long enough to see out this trend and into a trend of growth.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Ireland?
* What are the major brands in Ireland?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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