New Market Research Report: Nappies/Diapers/Pants in Hong Kong, China

Nappies/diapers/pants recorded current value growth of 3% in 2014, as it did in 2013. Although parents from mainland China contribute significantly to nappies/diapers/pants value sales due to product safety issues in mainland China, the low birth rate in Hong Kong is a limiting factor.

Competitive Landscape

Procter & Gamble HK Ltd led nappies/diapers/pants in 2014 with a value share of 35%. The leadership status of Procter & Gamble HK Ltd is due to the long-established Pampers brand. Its constant product innovation and excellent quality earned the brand the trust of parents throughout the review period. Besides this, effective marketing campaigns such as a Facebook page, TV advertising and loyalty programmes helped revive and retain consumer interest.

Industry Prospects

Over the forecast period, nappies/diapers/pants is expected to register a marginally negative value CAGR at constant 2014 prices. The low birth rate is likely to further dent growth prospects. According to Hong Kong Population Projections 2012-2014, Hong Kong’s total fertility rate, which is the number of children born to 1,000 women during their lifetime, is projected to decrease by 1% from 1,204 in 2011 to 1,191 in 2021.

Full Report Details at
- http://www.fastmr.com/prod/1055454_nappiesdiaperspants_hong_kong.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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