New Study: Spectacles in Switzerland

Switzerland has the highest prices for spectacles in Western Europe. According to trade sources, the average unit price for a pair of spectacles in Switzerland is CHF675, and can reach up to CHF1,000 or more at independent optical shops, depending on what the consumer purchases. The high prices in Switzerland encourage the population to look elsewhere for spectacles, and as a result, Swiss opticians face strong competition from neighbouring countries.

Competitive Landscape

The two optical shop chains Visilab and Fielmann led the competitive landscape in spectacles in 2014. They market extensive portfolios of self-manufactured, self-branded product lines which are not strictly regarded as private label, as the companies play a dual role both as retailers and manufacturers. Both have also used their retail brands as strong umbrella brands for their product ranges. Both companies have a national presence through large networks of outlets.

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Industry Prospects

In Switzerland, the older population and health-consciousness will continue to increase, with consumers paying more attention to eye care. The number of people who work with computers will also rise, thereby creating more vision-related problems. These factors are expected to create higher demand for spectacles, which is expected to increase by a value CAGR of 1% at constant 2015 prices in the forecast period. However, spectacles is expected to see a negative retail volume CAGR of 1% in the next five years, as consumer demand is anticipated to move towards more expensive products. However, the rapid expansion of optical shop chains and their low prices are expected to keep the constant value growth modest.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Spectacles industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spectacles industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spectacles in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Do spectacle frames create more sales than spectacle lenses in Switzerland?

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