Traditional Toys and Games in Turkey - New Market Report

Traditional toys and games achieved very dynamic current value growth of 17% in 2014, mainly thanks to the rising demand for high-quality products towards the end of the review period. The increasing education levels of parents along with the rapid urbanisation that the country experienced over the review period brought about a positive change in consumer awareness towards purchasing safer products for their children. As a result, sales of higher quality and relatively more expensive traditional toys and games products went up which led to an increase in average unit prices in 2014.

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Competitive Landscape

Hasbro Turkiye maintained its leadership in 2014 with a value share of 17%, mainly thanks to it offering a wide product range including high-quality traditional toys and games products. The rapid increase in the popularity of Transformers and Spiderman action figures and accessories and in the company’s outdoor and sports toys brand Nerf, led Hasbro Turkiye to gain value share in 2014, despite declining sales of its Beyblade products and the fact that the company’s games and puzzles products, such as Tabu and Jenga demonstrated below-average current value growth.

Industry Prospects

During the forecast period, traditional toys and games is set to register a healthy constant 2014 value CAGR, despite the negative economic outlook. This is due to the predicted increase in the awareness of parents towards the importance of toys and games in child development, as education levels continue to rise across the country. As a consequence, it is expected that the per capita spend on traditional toys and games will grow from TL14 to TL16 at constant 2014 prices by the end of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Toys and Games industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Toys and Games in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values and company shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Traditional Toys and Games in Turkey?

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