New Report Available: Nappies/Diapers/Pants in Vietnam

In 2014, local newspapers reported cases in which babies got skin rashes from using cheap diapers. Further investigation indicated that these cheap diapers were either of unknown origin or were rejected products branded diapers yet not meet certain standards during production process – being churned out from the factory illegally. This raised significant concerns among parents who, with increasing incomes, wanted the best for their children. As a result, a growing number of parents opted for nappies/diapers/pants with easily recognised brands that are sold through official distribution channels.

Competitive Landscape

Kimberly-Clark Vietnam led nappies/diapers/pants with a 35% value share in 2014, despite aggressive marketing activities and new product launches by its closest rival, Diana JSC. The company maintained its leadership because its business moves were comparable with Diana JSC and it possessed the plus point of being an international company, which attracted many Vietnamese consumers who favoured foreign products. Moreover, unlike Diana JSC, Kimberly-Clark Vietnam faced no scandals with regards to rejected products in 2014. All of this allowed the company to maintain its growth momentum in 2014.

Full Report Details at
- http://www.fastmr.com/prod/1055457_nappiesdiaperspants_vietnam.aspx?afid=301

Industry Prospects

Over the forecast period, the presence of nappies/diapers/pants in rural areas is projected to strengthen, as manufacturers continue their marketing efforts to convince consumers of the time-saving and health benefits these products offer, apart from giving out free product trials. Low pricing and distribution optimisation is also expected to take place alongside marketing activities to facilitate penetration.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Vietnam?
* What are the major brands in Vietnam?

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