During 2014, the percentage of occupancy in hotels was 53%, which represents an increase of 3% when compared to 2013, mainly driven by the increase in the number of tourists visiting the Mexican Caribbean region. Some cities with the highest occupancy rates, according to the Mexican government, are located in the YucatÙ„n Peninsula, one of the most popular luxury regions, such as Playacar with 88%, Akumal 86%, Riviera Maya 80%, Cancun and Playa del Carmen with 75%. Other beach towns in the Pacific coast also are in the top ten of the highest occupancy rates, such as Nuevo Vallarta with 73%, Cabo San Lucas with 69% and Riviera Nayarit with 66%. Puebla and Mexico City also reached 66% occupancy, mainly driven by the business tourists but also by the efforts of the local governments to attract tourism of other categories, such as medical, cultural or gastronomy, in both cities. Due to the positive performance in occupancy and the opening of luxury complexes in both beach towns and business cities, the overall average daily room rate of the lodging category observed an increase of 14% in 2014.
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Industry Prospects
Over the forecast period, hotels are expected to see a positive performance, with a value CAGR of 11% at constant 2014 prices, and 2% CAGR in terms of outlet numbers. The constant expansion of chained hotels in the south-east region of the country and luxury leisure resorts in the YucatÙ„n Peninsula, Nuevo Vallarta and Los Cabos, is expected to drive the category, along with the positive economic outlook and the expected investments due to the energy reforms, which is likely to increase domestic and international tourists. Also, the constant promotion of Mexico by the Ministry of Tourism as a destination with a wide range of options for different types of tourism will encourage international tourists to visit and stay in some of the destinations in Mexico. By 2019, hotels are expected to reach sales of MXN452 billion and 13,234 outlets. Some of the brands that are expected to excel over the forecast period are Fiesta Inn and One, with the share investment and management of Grupo Posadas and Fibra Hotel, Krystal of Santa Fe Grupo Hotelero, which recently launched an initial public offering on the Mexican Stock Exchange, City Express, fully orientated to the business tourists and all-inclusive resorts in beach towns destinations such as Paradisus by MeliÙ„ or the different brands of AM Resorts such as Secrets, Zoetry and Dreams.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Travel Accommodation industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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Market Report, "Lodging in Mexico", published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001