Car Rental in China - New Market Report

With rising disposable incomes, domestic consumers spent more on leisure travel, including self-drive trips, in 2014. The steadily growing economy also resulted in rising demand for business travel. On the other hand, there are a large number of licensed drivers in China without cars, due in large part to car purchasing restrictions by the authorities to reduce air pollution and traffic jam. 2014 also saw the enforcement of an official guidance by the central government in July to cease providing government-owned cars for regular government affairs or to government officials below a certain rank. All these factors contributed substantially to the robust value growth of car rental in China, at 17%.

Industry Prospects

Forecast demand for car rental is expected to remain strong, boosted by the rising need for self-drive trips for leisure and business purposes as well as the great gap between the number of private cars and licensed drivers who are not able to buy their own car due to the government’s restrictions on car purchasing in order to control traffic congestion and air pollution. Chained operators with nationwide coverage, such as CAR Inc and eHi Car Services Ltd, are expected to outperform other non-chained or regional players, thanks to their large fleets and the convenient services offered by these national players to return cars to a different service location as well as 24-hour operations. On the other hand, mergers and acquisitions are likely to take place causing small players to exit the market over the forecast period, with market share concentrating among leading players.

Full Report Details at
- http://www.fastmr.com/prod/1055574_car_rental_china.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Car Rental in China?
* What are the major brands in China?
* Is there a shift from airport car rental to non-airport?
* Is leisure car rental outpacing business car rental?

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