Market Report, "Fast Food in Germany", published

From: Fast Market Research, Inc.
Published: Fri Oct 02 2015

Fast food continued to be a popular choice for German consumers in 2014, especially in light of increasingly fast-paced consumer lifestyles. With employment at near unprecedented levels, the amount of spare time and willingness to spend this time in the kitchen continued to decline, especially amongst the younger population. The growing number of single households, especially in urban areas, further contributed to growing demand for quick, affordable and convenient food solutions. As such, fast food remained the second largest category within consumer foodservice in 2014, behind full-service restaurants.

Competitive Landscape

Fast food in Germany continues to be led by the global burger chain McDonald’s, which singlehandedly accounted for a 33% share of value sales in fast food in 2014. This player continued to register a positive performance in 2014 as a result of its broad product offering, which includes lighter and healthier options. Over the review period, McDonald’s continuously worked on improving the quality and health features of its burger fast food, and now primarily features domestically sourced ingredients, as well as a growing number of vegetarian options, which were well-received by German consumers.

Full Report Details at

Industry Prospects

Fast food in Germany continues to have good growth opportunities, and is expected to outperform overall consumer foodservice over the forecast period. The main factors driving growth will be increasingly fast-paced consumer lifestyles and the growing demand for fast and convenient food solutions. This is particularly expected to benefit chained fast food, which will see ample opportunity for outlet expansion.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fast Food in Germany?
* What are the major brands in Germany?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

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You may also be interested in these related reports:

- Fast Food in Turkey
- Fast Food in France
- Fast Food in Egypt
- Fast Food in Ukraine
- Fast Food in Australia

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