Market Report, "Pet Products in Saudi Arabia", published

Pet products is expected to continue to witness increased growth in 2014. This is thought to be due to the rise in consumer awareness towards providing a healthier lifestyle for their pets. Over the review period, consumers began purchasing dietary supplements, special shampoos, conditioners, coat shiners, insecticides and brushes and combs for their pets. The major factors driving this trend are the wider selection of products being distributed by pet stores and pet clinics, as well as the increase in the number of independent and chained pet stores in the Kingdom towards the end of the review period. Despite this, it is still a small market in comparison to other GCC countries.

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Competitive Landscape

The competitive landscape of pet products remained steady in 2014, as Mars Inc and Nestlé Saudi Arabia both strengthened their leading positions in cat litter. It is expected that Mars Inc will continue to lead the category with its flagship brand Thomas, while other competitors such as Nestlé, The Clorox Pet Products Co and Mid Florida Mining Company are expected to focus on product innovation by enhancing their already popular brands of Tidy Cats, Fresh Step and Kitty White.

Industry Prospects

Over the forecast period it is expected that the small mammal and cat populations will continue to increase with these types of pets being easy to care for and more readily accepted as part of the family. This in turn is expected to increase the sales of cat litter, pet healthcare products (such as insecticide sprays) and related accessories such as grooming products, feeding trays, and bedding, in addition to dietary supplements. As a majority of Saudi residents continue to be unable to afford houses with gardens and are forced to rent apartments, it is expected that the preference for small pets such as small mammals and cats will continue into 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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