100% Home Delivery/Takeaway in Indonesia - New Report Available

Pizza 100% home delivery/takeaway continued to expand during the review period, with new outlets opening in several of Indonesia’s major cities including Jabodetabek, Bogor, Bandung, Surabaya and Denpasar. With dynamic outlet volume growth of 150% and 60% in 2011 and 2012 respectively, growth started to slow down to 18% in 2013 and 11% in 2014. This is due to maturity as there were fewer suitable locations available after the strong growth in the outlet base several consecutive years. During the review period, the range of non-pizza menu items expanded in terms of variety, including rice, pasta, salad, soup and desserts, to help boost volume and value sales.

Competitive Landscape

As the first brand to enter 100% home delivery/takeaway in Indonesia, Sari Melati Kencana's Pizza Hut Express continued to dominate the channel in 2014 in terms of outlet numbers, transaction volume and value sales. Pizza Hut and Pizza Hut Express can be distinguished, although both offer deliveries and takeaways. Menu offerings from both brands are differentiated in order to offer consumers more variety and preferences of pizza crust. Pizza Hut is known for its thicker crust, while Pizza Hut Express offers thinner and smaller diameter pizza crust. With more outlets present throughout the country than any of its competitors, the chain retained its leadership throughout the review period and had a value share of 72% in 100% home delivery/takeaway in 2014. Pizza Hut Express owes it strong leadership in the channel to strong brand recognition for Pizza Hut as the leading chained pizza full-service restaurant in Indonesia. Pizza Hut Express also continues to emphasise the quality offered by its Hot Pouch technology, with its Hot and Fresh campaign emphasising the fact that all pizzas delivered to consumers’ homes are kept hot.

Full Report Details at
- http://www.fastmr.com/prod/1056176_100_home_deliverytakeaway.aspx?afid=301

Industry Prospects

100% home delivery/takeaway is likely to remain dominated by pizza 100% home delivery/takeaway thread forecast period, with the spread of outlets in the channel limited to major cities, particularly on the islands of Java and Bali. Pizza 100% home delivery/takeaway is popular mainly among middle-income and high-income consumers and remains a foreign concept to most Indonesians. However, at the end of the review period, 100% home delivery/takeaway was only present in the country's largest cities such as Jakarta, Bandung, Surabaya and Denpasar. There is thus an opportunity for solid growth via expansion to smaller cities in Java Island, such as Semarang, Jogjakarta and Solo.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Indonesia with research from Euromonitor's team of in-country analysts.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- 100% Home Delivery/Takeaway in Japan
- 100% Home Delivery/Takeaway in South Korea
- 100% Home Delivery/Takeaway in Russia
- 100% Home Delivery/Takeaway in Turkey
- 100 Home Delivery/Takeaway in Thailand