Contact Lenses in Poland: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Sun Oct 04 2015

In 2015, spherical contact lenses accounted for the largest value share in both weekly/monthly and daily disposable contact lenses, representing 81% and 92%, respectively. However, over the review period, retail value sales of toric and multifocal contact lenses recorded a significant increase. In 2015, toric contact lenses held a value share of 16% in weekly/monthly disposable lenses and 7% in daily disposable lenses. Toric contact lenses is growing, as it is estimated that in Poland up to 20% of people who need vision correction have astigmatism. In 2015, multifocal contact lenses in Poland still occupied a small share of retail value sales (1% in daily disposable lenses and 3% in weekly/monthly disposable lenses). Nevertheless, in 2015 multifocal contact lenses showed rapid growth, as those people who first started wearing contact lenses in Poland some 20 years prior are 40-50 years old and some of them need to switch to multifocal contact lenses. Multifocal contact lenses has great potential and will grow rapidly with the increasing age of the average contact lens user.

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Competitive Landscape

In 2014, Johnson & Johnson Poland Sp zoo kept the leading position in contact lenses retail value sales. The share held by the company in 2014 was 38% of retail value sales of contact lenses. The company owes its success to its well-known brand, Acuvue, which is widely available in optical shops and online shops in Poland. Novartis Poland Sp zoo was the second leading company in 2014 with a 30% share in contact lenses retail value sales. The Dailies and Air Optix brands have brought the company the largest amount of sales.

Industry Prospects

Retail value sales of toric and multifocal contact lenses are expected to increase during the forecast period. The ageing of the Polish population, rising awareness among senior people about vision problems and their treatment, the availability of high-quality multifocal lenses in Poland and their active promotion will be the main drivers of multifocal lenses sales. Since good quality and comfortable toric contact lenses are comparatively new to Poland, sales have not reached saturation and will continue to develop both in volume and value terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Poland market research report includes:

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