Market Report, "Other Pet Food in Greece", published

Other pet food is set to record declines in both value and volume terms in 2015. The declines will be steeper than those registered in 2014, with 2015 set to be a worse year for the market in general as a result of economic and political instability. Due to the change in government, Greeks are holding back spending until the economic situation becomes clear and this is set to have an impact upon other pet food sales in conjunction with a further decline in other pet ownership.

Competitive Landscape

No changes are expected in the other pet food competitive landscape in Greece in 2015. It is highly unlikely that any new players will enter the category or at least have any major impact on the value shares of the leading players. Pet food specialists expect the category to become slightly more fragmented in 2015 as unbranded products and products sold under economy brands are set to become more widely available in bird food, yet fish and small mammal/reptile food is anticipated to remain rather consolidated.

Full Report Details at
- http://www.fastmr.com/prod/1056297_other_pet_food_greece.aspx?afid=301

Industry Prospects

Other pet ownership is expected to remain fairly stable over the forecast period. The other pet population is expected to reach 2.36 million by the end of 2020. Sales of other pet food are set to remain stable in volume terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Pet Food in Greece?
* What are the major brands in Greece?
* How is the current retail distribution landscape impacting overall category performance?

Reasons to Get this Report

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* Inform your marketing, brand, strategy and market development, sales and supply functions

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