Report Published: "Wipes in Vietnam"

From: Fast Market Research, Inc.
Published: Sun Oct 04 2015


The increasing demand for wipes over the review period encouraged generic brands to enter the category in 2014. These generic brand products were sold widely even on the street at unbeatably cheap prices. Low pricing together with convenience in purchasing products enabled generic brands to capture a large customer base within a short time. However, until mid-2014, local chemical safety investigation board reported toxic chemicals in unbranded wipes which caused skin irritation to users, especially babies who were likely to be exposed. Some consumers were bothered by this issue but many of them were still attracted by cheap items.

Full Report Details at
- http://www.fastmr.com/prod/1055469_wipes_vietnam.aspx?afid=301

Competitive Landscape

Diana JSC maintained its leadership in wipes with a 39% value share in 2014. The company had three major brands in its wipes portfolio, Bobby in baby wipes, Care and All Care in general purpose wipes. They all performed well in 2014 due to great brand recognition and appealing product properties such as pleasant fragrances and silky smoothness. Besides, Diana JSC exploited its strong distribution of other products, such as sanitary protection and nappies/diapers/pants, to enhance the presence of its wipe brands in Vietnam.

Industry Prospects

Over the forecast period Vietnam is likely to see the introduction of home care wipes and floor cleaning systems products. In addition, manufacturers will probably extend their personal wipes portfolio to cosmetic wipes products, which were still insignificant in 2014. The development of new wipes product lines is expected as incomes, especially in big cities in Vietnam, are expected to increase over the forecast period, meaning consumers will be likely to spend on advanced products to make life easier. This potential demand will eventually prompt manufacturers to supply new products that address consumer needs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Vietnam?

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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