New market study, "Nappies/Diapers/Pants in Singapore", has been published

From: Fast Market Research, Inc.
Published: Sun Oct 04 2015

Nappies/diapers/pants witnessed slightly stronger current value growth in 2014 than in 2013. According to the Department of Statistics in Singapore, 2014’s total fertility rate stood at 1.25 per female versus just 1.19 in 2013, which in turn benefited nappies/diapers/pants. Doting parents were also willing to invest in premium quality nappies/diapers/pants to protect their child’s well-being. The high absorbency of nappies/diapers/pants was also an important decision factor for parents due to convenience, whereby they do not need to consistently worry about leakage and replace their child’s nappies/diapers/pants.

Competitive Landscape

Unicharm Corp recorded the strongest increase in value share to reach 29% in 2014, thereby consolidating its leadership in nappies/diapers/pants in 2014. Presence across both nappies/diapers and disposable pants allowed the player to fulfil different requirements as a child grows up. Its Japanese origins also earned consumer trust in the quality offered. The brand also offered aggressive promotions in 2014 to combat competition, which further attracted consumer interests.

Full Report Details at

Industry Prospects

The nappies/diapers/pants category is expected to see positive constant value growth over the forecast period, albeit at a low pace. Singapore continues to face the increasing threat of low birth rates, especially with consumers choosing to focus on their careers and delaying marriage and childbirth plans. While the government implemented various initiatives to encourage the birth rate in Singapore, this is unlikely to see tremendous improvement within the short-term.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Singapore?
* What are the major brands in Singapore?

About Fast Market Research

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