New Report Available: Deodorants in Slovenia

Foreign players dominated deodorants in Slovenia in 2014; therefore, the category followed global trends set by producers. As in previous years, in 2014 deodorants witnessed a number of new product launches, as producers attempted to refresh an already mature category. New products predominantly offered additional features to existing product lines, such as anti-stress, stain prevention or ingredients for sensitive skin.

Competitive Landscape

Beiersdorf with its Nivea brand was the leading company in deodorants in 2014, holding 20% value share. It was followed by Unilever Slovenija doo with 15% value share, due to the good performance of Rexona and Dove. Henkel ranked third in 2014 in deodorants, enjoying 12% value share.

Industry Prospects

As the economic situation in the country is expected to remain rather difficult over the forecast period, similar consumer trends and market dynamics are expected to prevail as in 2014, with frugality being the most important decisive criteria when considering a purchase. Therefore, manufacturers are expected to further develop attractive pricing strategies, with offering a vast number of price promotions, discounts and special offers in order to attract more consumers.

Full Report Details at
- http://www.fastmr.com/prod/1056110_deodorants_slovenia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Slovenia?
* What are the major brands in Slovenia?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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