Contact Lenses in Switzerland - New Market Study Published

The penetration of contact lenses in Switzerland remained low in 2015, with value sales of contact lenses accounting for only a 15% share of overall value sales in eyewear. Based on a study conducted by the Swiss eyewear trade association, Schweizer Optiverband (SOV), contact lens wearers in Switzerland account for a mere 2%, but the number of people who use both contact lenses and spectacles was 16% in 2014. There is a risk of eye infection through contact lenses, and wearers need to pay regular visits to an optician or to an eye doctor for check-ups. Another hindrance to growth is the dryness that results in the eyes at the end of the day from wearing contact lenses. This problem forces about a quarter of wearers to give up contact lenses. Although new innovations have come to the market, the eye dryness factor has remained a problem. These inconveniences discourage many people from shifting from spectacles to contact lenses.

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Competitive Landscape

Contact lenses in Switzerland is dominated by multinationals, and the four leading companies accounted for a combined value share of 82% in 2014. International companies have established themselves as contact lens experts, and have therefore secured a high level of consumer trust. Domestic firms have only marginal shares, and are positioned with other smaller players in the contact lenses category.

Industry Prospects

The low penetration of contact lens usage in Switzerland, as well as the negative effects on consumer demand for contact lenses caused by the strong Swiss franc, is anticipated to continue. As a result, contact lenses is expected to register a negligible value CAGR at constant 2015 prices in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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