"Homewares in the Philippines" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Oct 05 2015

Homewares recorded 7% value growth in 2014 in comparison to the 5% growth witnessed in 2013. Higher disposable incomes and the increasing number of restaurants in the country helped elevate Filipinos’ interest in dining and food preparation. Demand not only increased in volume but also in terms of value.

Competitive Landscape

Metro Kitchenware led homewares in 2014 with a value share of 11%. This is because of its brands Chef Classics and Metro, which can be found in leading department stores and retailers such as SM Department Store. Despite marketing imported products, the company provides a local touch. The company tries to bring the brands closer to the typical Filipino by offering its quality products at reasonable prices. This is in contrast to other premium brands, which may feel more distant to middle-class Filipinos due to their pricing.

Full Report Details at
- http://www.fastmr.com/prod/1056252_homewares_philippines.aspx?afid=301

Industry Prospects

Homewares is expected to record a 3% value CAGR at constant 2014 prices over the forecast period, higher than the 2% constant value CAGR of the review period as demand for homewares is set to increase not only in volume but also in value terms. Filipinos are becoming savvier when it comes to food as disposable incomes rise and the local consumer foodservice market grows.

Homewares Market Research

Analyse key trends and developments in Philippines for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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You may also be interested in these related reports:

- Homewares in Turkey
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- Homewares in Hong Kong, China
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