Metro Kitchenware led homewares in 2014 with a value share of 11%. This is because of its brands Chef Classics and Metro, which can be found in leading department stores and retailers such as SM Department Store. Despite marketing imported products, the company provides a local touch. The company tries to bring the brands closer to the typical Filipino by offering its quality products at reasonable prices. This is in contrast to other premium brands, which may feel more distant to middle-class Filipinos due to their pricing.
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Homewares is expected to record a 3% value CAGR at constant 2014 prices over the forecast period, higher than the 2% constant value CAGR of the review period as demand for homewares is set to increase not only in volume but also in value terms. Filipinos are becoming savvier when it comes to food as disposable incomes rise and the local consumer foodservice market grows.
Homewares Market ResearchAnalyse key trends and developments in Philippines for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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