Tupperware led the sales of homewares in 2013 with a value share of 25%. This stemmed from the variety of plastic wares and high quality of products. The products were also safe for use by people from all walks of life including children and babies. Tupperware continued to be a trusted brand with its continuous product innovation, lifetime warranty and good customer service.
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Homewares in Malaysia is set to grow by a CAGR of 1% in value sales at constant 2013 prices over the forecast period. The increased demand for convenience due to consumers’ hectic lifestyles is likely to influence their purchasing decisions, as will regular product improvements. Higher disposable incomes will also encourage consumers to spend on small and affordable items.
Homewares Market ResearchAnalyse key trends and developments in Malaysia for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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