Just Published: "Homewares in Malaysia"

Homewares posted current value growth of 3% in 2013 to reach sales of MYR1,471 million. Increasingly hectic lifestyles and the rise in living standards caused consumers to choose to dine at home more often compared to eating out. The need for homewares also increased due to the convenience of innovative products and their ability to improve lives. With higher disposable incomes, consumers were more willing to spend on homewares that did not involve spending considerable amounts.

Competitive Landscape

Tupperware led the sales of homewares in 2013 with a value share of 25%. This stemmed from the variety of plastic wares and high quality of products. The products were also safe for use by people from all walks of life including children and babies. Tupperware continued to be a trusted brand with its continuous product innovation, lifetime warranty and good customer service.

Full Report Details at
- http://www.fastmr.com/prod/1056249_homewares_malaysia.aspx?afid=301

Industry Prospects

Homewares in Malaysia is set to grow by a CAGR of 1% in value sales at constant 2013 prices over the forecast period. The increased demand for convenience due to consumers’ hectic lifestyles is likely to influence their purchasing decisions, as will regular product improvements. Higher disposable incomes will also encourage consumers to spend on small and affordable items.

Homewares Market Research

Analyse key trends and developments in Malaysia for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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