Newly released market study: Baby and Child-Specific Products in Belarus

A product’s naturalness is the most important factor in consumers’ purchasing decisions. Buying products for children, Belarusians pay particular attention to a product’s contents and ingredients. This is why baby and child-specific products are typically made with natural components, such as camomile, aloe Vera, green tea, olive, natural juices, plant extracts or plant oils.

Competitive Landscape

In 2014, the leading company of baby and child-specific products is Johnson & Johnson Inc, with 19% value share. Strong international player Johnson & Johnson also gained half a percentage point in value share. The leading position of the company and the increase in sales in 2014 was due to the strong recognition of its brand Johnson’s Baby, popularity of which is supported by ongoing promotions and advertising. In 2014, the company additionally invested in television advertisements.

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Industry Prospects

Baby and child-specific products is expected to grow by a 2% value CAGR at constant 2014 prices over the forecast period. The growth will be due to the increasing number of the population aged 0-11 years, which is expected to grow in Belarus over the forecast period from 1.2 million in 2014 to 1.3 million in 2019. The increasing disposable incomes and increasing product promotions by leading companies will also play an important role in the category’s development.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby and Child-specific Products in Belarus?
* What are the major brands in Belarus?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?

Reasons to Get this Report

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