Just Published: "100% Home Delivery/Takeaway in Saudi Arabia"

100% home delivery/takeaway remained an under-developed channel in consumer foodservice in Saudi Arabia towards the end of the review period. In spite of only comprising around 200 outlets in 2013, current value and transaction growth almost exclusively stemmed from the opening of new outlets during the year. The small size and relatively low growth of 100% home delivery/takeaway reflects the fact that consumers in the country prefer other cuisines than pizza.

Competitive Landscape

There are two brands that are currently leading 100% home delivery/takeaway; Domino’s Pizza and Pizza Inn. Domino’s Pizza leads the category with a 53% share of the number of outlets, 50% of sales transactions, and 35% of value sales. The brand benefits from its high traffic locations and strong marketing support, including TV advertising and mail-outs. The brand also benefits from offering on-going and attractive price promotions, with these frequently encouraging consumers to opt for larger orders or to share orders with friends. As a result, the company’s spend per transaction is slightly lower than that of its smaller competitors.

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Industry Prospects

Consumers are expected to become increasingly receptive to 100% home delivery/takeaway during the forecast period. This channel benefits from strong branding from Domino’s Pizza and also offers considerable convenience. Moreover, the channel can also appeal to some consumers due to religious law in Saudi Arabia, with women being segregated in public and some families thus preferring to eat at home as a result.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of 100% Home Delivery/Takeaway in Saudi Arabia?
* What are the major brands in Saudi Arabia?
* What is the most popular cuisine type in home delivery/takeaway in Saudi Arabia?

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