Market Report, "Cider/Perry in Ireland", published

From: Fast Market Research, Inc.
Published: Tue Oct 06 2015

Following a hot summer in 2013, sales of cider/perry continued to be boosted by good weather in the summer of 2014. Cider/perry is strongly associated with summer consumption by many Irish consumers, with less interest in these products in times of cold weather. Cider is also benefiting from many consumers seeking lower-strength alcoholic drinks with fruity flavours, particularly as it carries considerably lower excise duty rates in comparison to RTDs/high-strength premixes and is thus more affordable.

Competitive Landscape

Bulmers remains the dominant player in cider/perry in Ireland, accounting for an impressive 75% total volume share in 2014. This is chiefly due to the strength of its eponymous brand, which enjoys unparalleled consumer awareness and distribution in the on- and off-trade in cider/perry. Many consumers view Bulmers Original as an obvious summer drink, with the brand being popularly consumed over ice and while relaxing outdoors. However, the company also offers a range of smaller brands, including Linden Village, Strongbow and Ritz in perry.

Full Report Details at

Industry Prospects

Cider/perry will continue to be impacted by weather trends in Ireland, with the majority of consumers associating cider with hot summer months and outdoors consumption. It is meanwhile unlikely that the hot summers of 2013 and 2014 will be repeated throughout the forecast period. Cider is however likely to benefit from many consumers seeking alcoholic drinks that offer light, refreshing and fruity flavours and a fairly low alcohol content.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

TheĀ Cider/Perry inĀ Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Ireland?
* What are the major brands in Ireland?

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