Fragrances in Belarus - New Market Study Published

From: Fast Market Research, Inc.
Published: Tue Oct 06 2015


In 2014, fragrances witnessed an upward trend, moving towards premiumisation. The growth of current retail sales of premium fragrances was higher, than the growth of current retail sales of mass fragrances. This reflects the economic situation in Belarus, with salaries growing higher, than the rate of inflation.

Competitive Landscape

In 2014, direct selling company Oriflame led fragrances in Belarus, with 25% value share. The company is the best-known direct sales company in Belarus, has a proven reputation, and a widely developed system of consultants. Regular launches and presents with purchase are standard for Oriflame. The company also has an interesting online catalogue with detailed information about products, which additionally attracts consumers, in particular young and middle-aged internet users.

Full Report Details at
- http://www.fastmr.com/prod/1056116_fragrances_belarus.aspx?afid=301

Industry Prospects

Fragrances is predicted to record a value CAGR of 2% at constant 2014 prices over the forecast period. The growth is expected to come from new product development, because for key fragrances consumers are increasingly interested in new scents. The healthy growth will be supported by further development in Belarus of health and beauty specialist retailers and their chains, which will help to increase product availability for consumers across the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

TheĀ Fragrances inĀ Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Belarus?
* What are the major brands in Belarus?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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