"Dog Food in Saudi Arabia" is now available at Fast Market Research

Dog food is expected to witness healthy growth in 2015, posting current value growth of 5% following a massive decline in 2013 and 2014, mainly as a result of regulatory issues concerning ingredients and customs guidelines. While leading manufacturers comply with new government regulations, the market is expected to stay steady. Furthermore, dog food is slightly restricted partly due to municipal regulations issued in July 2014 by Saudi Arabia’s IFTA Council, a group of senior religious scholars, banning the sale of dogs and cats in some pet stores. In addition, the fact that nearly 65% of the Saudi population are unable to afford to purchase a house and therefore live in apartments, is expected to contribute to limited dog ownership and therefore, dog food consumption. This has led to more pet owners preferring smaller pets, thus causing dog ownership to decrease in popularity and the overall dog population to fall over the review period. Therefore, it is expected that growth will be stagnant with only a small rise in the dog population, mainly among owners of houses or villas that prefer large dogs for security.

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Competitive Landscape

In 2015, dog food manufacturers are expected to gradually recover the sales and share lost during 2013 and 2014 due to new government ingredient and import regulations. However, dog food is expected to remain a small category due to the slow return of various products with new packaging and permissible formulations. Manufacturers such as Mars Inc and Royal Canin are expected to continue to further push volume growth, mainly through in-store promotions and multipack discounts, which should boost their value shares.

Industry Prospects

As manufacturers continue to recover with new formulations and innovative packaging in response to the new regulations issued by the Saudi government, it is expected that dog food will begin to gradually grow from the decline witnessed in 2013 and 2014. Brands from leading companies such as Mars Inc have partially returned to store shelves in most retail channels, with some still absent. However, Royal Canin is currently only available in certain pet stores which have contractual agreements with the manufacturer. While dog food is expected to remain niche, it is expected that over the forecast period the category will see value sales rise at a CAGR of 4% at constant 2015 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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