New Market Research Report: Sportswear in the Czech Republic

In general, Czechs became more interested in sports and exercise over whole review period. Men watched their favourite sports on television, but also played them for recreation or competitively, especially younger males. The rising appreciation of active lifestyles and a desire to lose weight saw more people adhere to exercise programmes, especially women. This favoured sales of women’s sportswear which recorded a 2% rise in current value sales in 2014, in line with the increase in men’s sportswear. As a result, sports apparel posted a 2% current value sales growth.

Competitive Landscape

In 2014, adidas led sportswear with a 12% share of retail value sales. High brand recognition, strong promotion, regular product innovation and wide selections of designs and colours drove the company’s leading position in sportswear. The player attracted new consumers interested in sportswear brands, which led to further retail value share growth in 2014.

Full Report Details at
- http://www.fastmr.com/prod/1055131_sportswear_czech_republic.aspx?afid=301

Industry Prospects

Higher interest in sportswear as casualwear and rising consumer purchasing power of should fuel sales growth over the forecast period. Women’s sportswear is predicted to see higher sales growth than men’s sportswear as more women become interested in sports for fitness and slimming reasons. More women are also expected to follow the athleisure trend.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sportswear in Czech Republic?
* What are the major brands in Czech Republic?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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