Just Published: "Other Pet Food in Ireland"

Based on provisional 2014 estimates, other pet food is expected to struggle again as value sales decline by 1% to reach €7.6 million. While this decline will be less severe than the previous two years, discretionary spending levels continue to be weakened for many consumers and as a result the demand for other pets, such as rabbits and birds, remains low.

Competitive Landscape

Mars led sales in other pet food in 2013 with a value share of 22%. The company continued to build on the reputation of its brands within bird food and fish food. Trill was the leading brand within bird food, accounting for 32% of retail value sales. The fish food brand, Aquarian, was also the leader in its category with a 47% value share. Both brands also increased their share in their respective categories in 2013 as consumers looked for brands they knew and trusted, and the products were available in convenient retail locations, such as supermarkets.

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Industry Prospects

Other pet food is anticipated to post a negative value CAGR of 2% at constant 2014 prices over the forecast period with projected sales of less than €7 million in 2019. While volume sales will likely register only a marginal reduction, there will be a continued lack of demand in the category and consumers will continue to opt for private label and cheaper alternatives for their other pets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Pet Food in Ireland?
* What are the major brands in Ireland?
* How is the current retail distribution landscape impacting overall category performance?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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