Report Published: "Car Rental in Spain"

Car rental enjoyed a positive year in 2014 in Spain, with value growth of 4% to reach €1,408 million. The strong performance of the category was due to the increase in the number of inbound tourists, as well as the economic recovery in the country. However, increasing competition led directly to a decline in average unit prices, hampering further growth of car rental in value terms. Car rental companies constantly adapted their pricing strategies to match the competition and customer needs in order to remain competitive, particularly within the online channel.

Industry Prospects

The upward trend in car rentals is expected to continue over the forecast period. This will be largely driven by the improvement in the economic situation expected in the near future and the strong performance of inbound tourism. Tourist arrivals in Spain are expected to continue increasing, particularly within the leisure category.

Full Report Details at
- http://www.fastmr.com/prod/1055593_car_rental_spain.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Car Rental in Spain?
* What are the major brands in Spain?
* Is there a shift from airport car rental to non-airport?
* Is leisure car rental outpacing business car rental?
* Is insurance replacement recession-resistant?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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