"Fast Food in France" Published

From: Fast Market Research, Inc.
Published: Tue Oct 06 2015

Over the review period there was a slowdown in visits by consumers to foodservice establishments. Until 2014 fast food was not really affected; in particular chained operators, because of their dynamic expansion strategies. The opening of outlets in towns, retail and travel locations where there are high numbers of people on the move, was one of the reasons for success. Urban citizens who have less time to lunch were particularly receptive to the fast food offering. However, this situation started to change in 2014. According to trade sources, for the first time some chained operators faced difficulties maintaining stable sales. The economic context led consumers to avoid visits even to these cheaper consumer foodservice establishments.

Full Report Details at
- http://www.fastmr.com/prod/1056189_fast_food_france.aspx?afid=301

Competitive Landscape

In 2014 McDonald’s (including franchisees) continued to lead fast food in France, with a 44% share of value sales in GBO terms. With 1,331 points of sale across the country, this player also has the most important outlet network. The company also enjoys strong brand recognition due to constant advertising carried out on television and in the press. In 2014, in part thanks to its expansion strategy, which was characterised by the opening of 33 new outlets, 24 of them through franchising, this player saw its value sales increase; however, it was not able to gain share. Notably, Burger King, which opened nine new outlets in the country, performed better, as well as other key fast food rivals, such as KFC. This player saw also the competition increase from other types of consumer foodservice channels, notably street stalls/kiosks.

Industry Prospects

Even though consumers are expected to continue to pay attention to their expenditure on eating out, a slower transfer of sales from full-service restaurants and self-service cafeterias to fast food is expected over the forecast period. To maintain stable transactions, fast food operators are not forecast to compete on price, but to invest in product innovation, find better locations and adapt their offerings, concepts and services to new consumer behaviours and needs and to boost their home delivery and take-away services. Sushi Shop, for example, is planning to test loyalty software which aims to increase sales of take-away at the beginning of 2015.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Fast Food in Indonesia
- Fast Food in Turkey
- Fast Food in Ukraine
- Fast Food in Egypt
- Fast Food in Australia

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »